Hi Joao, some good advice from Duke here. A 301 redirect will solve this duplicate problem and help to consolidate the authority. However it's worth investigating to see what caused the problem and whether it is a wider issue, in which case canonicals might be more appropriate. Good luck!

Hi Diane, link exchanges have the potential to do more harm than good, especially if:

• The link partner is low authority and/or low quality
• The link partner is in an unrelated niche
• The link partner has lots of other outbound links

One-way links give a lot more juice than link exchanges, so it's better in the long run to invest time and effort into producing quality content on your own site that might attract links. I would only ever consider a link exchange - on an individual basis rather than a scheme, which is against Webmaster guidelines) if the site was high quality, useful to my readers, in my niche but not a competitor, and had the potential to give me a lot of traffic through direct clicks.

Google guidelines on link schemes may help to clarify: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356

Hi Joao, yes a 301 redirect would be preferable to a canonical. A 301 is more "absolute" - it lets search engines know that they should ignore the redirected page. A canonical is more like a piece of advice for search engines.

Canonicals are useful if you don't have the development skills or resources to implement a 301, and they can also be used when it's not practical to add a 301 to lots of web pages.

In short - use a 301 if practical

Hi Pete,

Sorry I was referring to the titles themselves. If Google doesn't think that the title is a good match for the query (maybe it contains different keywords or is too spammy), it will select another snippet of text to show in place of the title in the SERPs. This obviously isn't ideal as it takes the control out of your (and you client's) hands.

Hi Dena,

I wouldn't say images are strictly necessary, but it would certainly be much more of a challenge to create a good user experience without them.

Stock images are cheap and even standard digital cameras can produce high quality photos, so it seems like a bit of a no-brainer to include them given the importance of visual stimulation on the web.

Good luck with the client!

Hi Vikas, I would be very cautious about this... it's a grey-hat area. If you're providing good quality content and including relevant links, you may see some benefits at first. But as ITRIX suggests, they're likely to be recognised as a blog network.

And of course, each blog would have to gain link authority before being able to pass much link authority on. A better strategy would be to dedicate that time and effort into putting quality content on your own site and earning links to this.

Good luck.

Hi Sudha,

In response to question 3, I would say that if you already own the .co.uk domain, and you're targeting audiences in the UK, it's definitely a good idea to take advantage of it.

Users often prefer to click on a familiar ccTLD because of the trust that they associate with them (consciously and subconsciously).

You wouldn't have to build a whole new website or stop using the .in site. If you use canonicals and geo-taregtting (through Webmaster), you'll avoid major problems with duplicate content.

Good luck!

Ah I'm sorry I misinterpreted you - so it's essentially about pagination? Rel Next/Rel Previous is probably the best way to go - the first page will be given the equity and the pages won't have to compete with each other for ranking. Google have a pretty comprehensive guide: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1663744