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I Graduated Cum Laude from California State Polytechnic University, Pomona in 2002. Since then i have worked for Grey Direct West (now G2 Direct & Digital), Bruce Clay, LLC, W3PR then SS|PR as Director of Inbound Marketing.
After working there for a bit I started an LLC, Acclivity Marketing and 2 years later sold it to a Seattle based company called Social Media Systems.
I currently work at Disney Interactive Media Group in North Hollywood and live in the beautiful San Fernando Valley, just north of LA by way of Chicago, which is where i grew up until the age of about 19. I love SEO because it lets me use both my right and left brain so to speak. Just as important as how snappy that copy sounds, it's just as important to be able to understand the very detailed, and somewhat confusing elements of reporting and establishing and outperforming baseline metrics.

A logical and data driven decision making process trumps leaving things up to people who don't even know what a cost-per-acquisition number is, much less how to optimize it and whether to use a %, $, # or some other new social media reporting characters only known by those who are contacted by Matt Cutts in our nightmares.