I'm an online marketing verteran with 14-years experience in ecommerce. I specialize in building, managing, and executing direct-response marketing initiatives that grow small and mid-size businesses to their next level.
My philosophy focuses on charting measurable outcomes to build solid, replicable RESULTS which maximize ROI.
--> Ecommerce optimization throughout the conversion funnel, from ad copy to the Order Complete page
--> Analytics and data segmentation using advanced tools including MixPanel, CrazyEgg, Google Analytics, ClickHeat and others
--> Conversion optimization using Optimizely and Google Website Optimizer for explosive sales
growth
--> Comprehensive SEO strategy, from content planning through traffic analysis and conversion optimization
--> Media planning and buying for annual budgets of up to $6 million
--> Search engine marketing for annual budgets of up to $1.2 million
--> Promotional copywriting: long and short form, SEO content, video scripts, sales presentations, etc.
--> Leadership and project management from recruiting and training to project planning and execution
