Hi girls + guys,
a site of us were hit by a google update or a google penalty. We have lost 50% google traffic in one day (25th april, 2012). (Total visitors in average per day: 6k, yesterday: 3k)
It's a german website, so I think google.de (germany) was updated. Our rankings in google.at (austria) are also affected, but it's not that bad as in google.de.
We have not done any specific on page seo activities in the last two months. GWT doesn't have any message for us (no critical errors).
After my first analyse I can say this:
- google has indexed 17k pages (thats fine)
- we are on 1st place with our domain name
- the last three days, the google traffic went up (+20%), but yesterday it was 50% below average (so -70%)
- last week we had a very good day, we had twice the traffic than normal, but this calmed down the following days
- we have lost number no. 1 places at two high traffic keywords. We had these no 1 rankings for years. We have been outranked by two of our competitors, but they have not done any onpage changes.
- We have lost a lot of positions at a lot of keywords. But there are also keywords which moved up.
- We have good content, useres are visiting 5 pages in average.
- No virus, no hacker (no hidden cloaking page)
- it's an old domain (2002)
- Lot of (good) inbound links
- Lot's of likes, g+. Good twitter activty.
So, all in all I think it's more likely a ranking algo change than a penalty (a penalty for what reason?)
My specific question(s): Is there any "check list" which could help me to find out the reason for this mess?
What is the best strategy to regain the positions? New HTML code? New On page seo? (seomoz grades most of our important pages an A)
Any idea would be appreciated!
Best wishes,
Georg.