Latest posts made by giaciccone
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RE: Should title contain the term Top 10?
That's a good question. I'm not surprised that your client really loves the good ol' "listicle" approach, a la Buzzfeed & the like. The listicle was ~the~ thing to do in 2015/2016, it seems! I almost think that "Violin Teachers, Tutors" seems _kind of, slightly _keyword stuffy. I'd encourage you to instead place one of those two words (teacher vs tutor) in the meta description to make the title tighter & cleaner if you go with your preferred title.
I say this because I try to remember to cater to my searcher/user first & foremost with compelling titles & descriptions, while still giving nods to Google with proper practices. However... When in doubt, consider A/B Testing with your different locations to see which performs best! Good luck!
posted in On-Page Optimization
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RE: Keyword in Domain AND Title. Yes or No?
Agreed. ^
Like I said, you have the option to manually put your site name (icesurfing.com) at the end of every title in Yoast - so that Yoast actually counts it when giving you a red, yellow, green analysis for each page/post. There is a way to turn off the automatic feature (which, if automatic, Yoast will not count it, dinging you for not having your keyword in the title, despite the fact that once it's published, it actually will be). I hope that makes sense?
posted in On-Page Optimization
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RE: Keyword in Domain AND Title. Yes or No?
I've had a similar scenario with Yoast - re: adding the site name (in this case, site URL) to the title automatically, but not really registering that fact when you use the plug-in on each page/post.
If it were me, I'd advise against 2, because you're right, it does look kind of redundant & spammy. OR, if you want, you can turn the setting off that automatically adds the site name at the end of every single one of your titles, and then just add it manually so that Yoast does register it. In WP, these settings can be found in the Titles & Metas section of your Yoast SEO plugin (accessible from the menu on the left, right under SEO's dashboard).
I hope that helps!
posted in On-Page Optimization
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RE: If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
I saw an interesting article from Razorlight Media about this topic a couple of months ago. I've linked it here for you, as it might show some kind of evidence regarding how Google treats post dates with a real-world example.
Honestly though, I've found that if the content is good, has a high DA, and is consistently receiving traffic, it shouldn't be an issue. That being said, is there anything you can do to update your material that would warrant an updated date (without affecting the URL, of course)? That might be something you want to consider to show other readers that its still extremely relevant material and is regularly updated.
posted in Link Building
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RE: How do I combat title tag issues in Moz because of long company/site name? [Currently using Yoast SEO Plugin]
Not at all! I think this ultimately should've led to me reading things a little more clearly. I really do appreciate all of your help. Thank you again!
posted in Moz Pro
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RE: How do I combat title tag issues in Moz because of long company/site name? [Currently using Yoast SEO Plugin]
I think you just solved my problem.
Though the title tag appears much further down in the code than it did before - is this normal? Either way, I think it will accept my new code.
You are a certified life saver. Thank you so so much!
posted in Moz Pro
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RE: How do I combat title tag issues in Moz because of long company/site name? [Currently using Yoast SEO Plugin]
I just added the exclamation point... and it showed up in the title code immediately after, so I don't think it's a cache issue, sadly. If only!
posted in Moz Pro
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RE: How do I combat title tag issues in Moz because of long company/site name? [Currently using Yoast SEO Plugin]
I am also surprised about the override not being respected, because I've used the Yoast plugin to create custom titles on websites for former employers & have never experienced this issue. To my knowledge, I don't believe we are using WP Super-Cache. I don't see it in our plugin list, nor do I see it when I conduct a search on the admin panel.
I just took a look at the source code for a couple of our blog posts & it appears to still be there. AUGH! This is very frustrating.
posted in Moz Pro
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RE: How do I combat title tag issues in Moz because of long company/site name? [Currently using Yoast SEO Plugin]
Nico - how funny, that's my brother's name
I am thinking this might be my last resort option because it might be a hard sell to our executive team; however, if this ends up being the only way to fix my issue, I think we'll have to at least try.
Thank you!
posted in Moz Pro
Best posts made by giaciccone
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RE: Keyword in Domain AND Title. Yes or No?
I've had a similar scenario with Yoast - re: adding the site name (in this case, site URL) to the title automatically, but not really registering that fact when you use the plug-in on each page/post.
If it were me, I'd advise against 2, because you're right, it does look kind of redundant & spammy. OR, if you want, you can turn the setting off that automatically adds the site name at the end of every single one of your titles, and then just add it manually so that Yoast does register it. In WP, these settings can be found in the Titles & Metas section of your Yoast SEO plugin (accessible from the menu on the left, right under SEO's dashboard).
I hope that helps!
posted in On-Page Optimization
-
RE: If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
I saw an interesting article from Razorlight Media about this topic a couple of months ago. I've linked it here for you, as it might show some kind of evidence regarding how Google treats post dates with a real-world example.
Honestly though, I've found that if the content is good, has a high DA, and is consistently receiving traffic, it shouldn't be an issue. That being said, is there anything you can do to update your material that would warrant an updated date (without affecting the URL, of course)? That might be something you want to consider to show other readers that its still extremely relevant material and is regularly updated.
posted in Link Building
Between digital campaigns, 'round-the-clock social updates, content creation, and brainstorming innovative ways to push the boundaries of digital marketing, it's tough for this lady to have a life outside of work... but I make it happen. Between digital campaigns, 'round-the-clock social updates, content creation, and brainstorming innovative ways to push the boundaries of digital marketing, it's tough for this lady to have a life outside of work... but I make it happen.
In my downtime, I enjoy baking up a storm in our small (but mighty) kitchen and exploring new, delicious eateries right here in Seattle, WA.