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giulia-8327

@giulia-8327

Joined Last Online Location London , UK

Website Description
Neuromarketing consultancy and corporate training in London. Educational material about the application of neuroscience to digital marketing and customer acquisition.

www.neuroscientive.com

Favorite Topics
Neuroscience, Data Analytics, Customer Journey, UX

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Blog Posts

Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

3/18/2024

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.

Giulia is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant, with expertise in technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia.
Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and worked in academic research published internationally. She now leverages her background in Neuroscience research to drive customer acquisition tests informed by cognitive patterns and bias, and has recently launched her own consultancy, Neuroscientive.
Giulia is a published author for some of the most prominent search outlets as well as a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.