Hi Guys,
One of our clients are a big brand but their brand is a keyword domain.
After signing up to seo moz and utilising the recommended changes to the on page seo, something drastic happened.
Every page of my clients site appended the site name at the end of the title tag.
Example: <title>keyword | keyword 2 | domain name keyword</title>
I felt, and also with seomoz reports, that having the main keyword appended to the end of every title tag was far too spammy and as seo moz suggested could possibly have different pages fighting for ranks on that phrase.
We decide to remove the domain from the end on all page titles, and since google re cached the site, the rankings have tanked big time. The site is still indexed so thats good but when you consider a single lead is worth over £1000 to my client and with 20-30 leads per month, he isnt too happy.
Has anyone experienced this before? My guess is google is re evaluating the rankings to reflect the new title tags, and thus put my clients site out until it's finished updating the rankings etc?
Any help?
Thanks