Peter Storm founded Global Arena which started online operations end of 2009. Global-Arena.com aims to realize every Location's business potential for both the private and public sector.

Prior to Global Arena Peter was Director of Consulting for HP Switzerland and strategy consultant for HP’s EMEA headquarters management, where he worked on the planning and management of HP’s global site selection. These positions followed over 20 years of achievement as an international professional, manager and leader with Digital Equipment Corporation, Compaq and HP.

Peter’s global perspective, customer focus, global networking and well-seasoned judgment are prime assets in Global Arena’s innovative strategy, as it makes the transition from start-up to a profitable internationally recognized enterprise. A native of The Netherlands, Peter moved to Switzerland in 2001 while working for Compaq. He and his family are based in Zürich, one of the top-ranking global business locations.