this is what the reports states :Cannibalizing link"Red & Color Roses", "Red roses", "Black Baccara Roses\rBlack And Red Roses\rStarting at: $ 0.72 per Rose", "Black Magic Rose\rDark Red Black Rose\rStarting at: $ 0.96 per Rose", "Forever Young Roses\rRed Rose Flowers\rVelvety Deep Red\rStarting at: $ 1.16 per Rose", "Freedom Roses\rRed Rose\rStarting at: $ 0.66 ¢ per Rose", "Madame Delbard\rRed Wedding Rose\rStarting at: $ 0.66 per Rose", "Night Fever Roses\rTraditional Roses\rRomantic Red Roses\rStarting at: $ 0.66 per Rose", and "Red Paris Roses\rDark Red Rose\rStarting at: $ 0.72 per Rose"ExplanationIt's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).RecommendationUnless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.
the questions is then why having those links on that page hurts, when we need the links to take the costumer to the color of red roses they want.