Hi Mike:
Keyword capitlization makes a difference is in the URL's. (Personally I recommend sticking to lowercase.)
As far as elsewhere on page as far as I can tell, the search engines don't differentiate.
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Hi Mike:
Keyword capitlization makes a difference is in the URL's. (Personally I recommend sticking to lowercase.)
As far as elsewhere on page as far as I can tell, the search engines don't differentiate.
Hi Spencer:
I don't know if this qualifies as the easiest way , but it ranks right up there:
Hi Mike: I'm not sure this answer will be specific enough, but it will address some of your question at least. I wouldn't separate your landing pages from your site for starters. If people end up linking to them, you want that juice to flow into your site. It will also enhance usability and enable the visitor to discover other parts of your site.
Each of your LP's should have a clear call to action. You are paying for every visitor so make sure you get your best return on your PPC spend by crafting the best LP you can, and then test. test. test them with A/B testing to optimize your results.
While this advice holds true for PPC, it's equally valid with best practices for organic traffic.
After rereading my answers and yours, I'm inclined to agree with you G. I interpreted the question very narrowl Most of my experience has been with sites selling things, and the PPC used has always been to drive traffic into regular permanent pages.
I'll tell you, this Q&A is harder than I thought! I'll have to be more circumspect when I answer a question!
Hey Donnie: While I'm only a former Wordpress user and current Joomla hack, I would guess that the MVC frameworks give them more flexibility. Though that flexibility vomes at a price of having to be more proficient at PHP.
Changed my profile pick a month or so ago. I miss seeing my old dog Boozie though.
I switched from WP to Joomla because at the time, WP wasn't as ecommerce friendly. And I picked Joomla over Drupal because the general consensus was that while Drupal was more flexible, Joomla had an easier learning curve.
Good luck with whatever new CMS you choose.
Hey Jos: I use a vector based drawing program (CorelDraw) and draw boxes with lines like you. I can highlight main pages by border thickness and colors.
It's probably not nearly as elegant as Sameer's suggestions, but I've used it for so many years, it's as comfortable as a pair of old jeans