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I just ran some on page report cards. As I was playing around with the tool I noticed that I would get different results if I used my primary domain vs a 2nd domain. The main difference was in how the tool was counting keywords on the page. The keyword used was 'vehicle inventory' Primary domain: www.brand-state.com/inventory.htm Title = 1, URL = 0, Meta = 1, H1 = 1, H2-4 = 1 Body =1, Strong = 1, IMG Alt = 1 Total = 7 2nd domain: www.company-name-brand.com/inventory.htm Title = 1, URL = 0, Meta = 1, H1 = 1, H2-4 = 2 Body =5, Strong = 4, IMG Alt = 2 Total = 13 I can understand if the keyword was in the domain, but it's not. So I'm wondering what is going on here - any help or suggestions on what to research would be a great help. Thank you!