Reducing the spam score of a website or email involves taking various measures to improve its reputation and credibility in the eyes of spam filters and spam detection systems. Here are some steps you can take to reduce the spam score:
Quality Content: Ensure that your website or email content is valuable, relevant, and not misleading. Avoid using excessive capitalization, excessive punctuation, or overly promotional language.
Avoid Spammy Keywords: Refrain from using known spam trigger words and phrases in your content. These include words like "guaranteed," "free," "buy now," and excessive use of exclamation marks.
Authentication: Implement proper email authentication methods such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) for your emails to prove their legitimacy.
List Quality: If you're sending marketing emails, ensure that your email list is clean and contains only opted-in subscribers. Remove bounced or inactive email addresses promptly.
Unsubscribe Option: Include a clear and easy-to-use unsubscribe link in your marketing emails. Honoring unsubscribe requests promptly is essential.
Double Opt-In: Implement a double opt-in process for email subscriptions. This ensures that subscribers confirm their intent to receive emails from you.
Reputation Monitoring: Monitor your sender reputation using tools like SenderScore or Postmaster Tools for Gmail. A poor sender reputation can lead to emails being marked as spam.
Avoid URL Shorteners: Some URL shorteners are associated with spam. Avoid using them in your emails or on your website.
Regular Updates: Keep your website and software up to date to prevent vulnerabilities that could be exploited by spammers.
Use a Reliable Hosting Provider: Choose a reputable hosting provider for your website. Some hosting providers are known for hosting spammy websites, which can affect your domain's reputation.
Check for Malware and Hacks: Regularly scan your website for malware and security vulnerabilities. Hackers may use your site to send spam without your knowledge.
Feedback Loop: If you send emails in bulk, sign up for feedback loops with major email service providers. This allows you to receive notifications about spam complaints and take action.
Engagement: Encourage engagement with your emails and website, such as opening emails, clicking on links, and leaving comments. High engagement can improve your sender or domain reputation.