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Hi John
I have to agree with Mark; you're better off following the guides available around the web or finding a personal referral from someone who's used the agency first hand.
Make sure you have a target CPA and that the agency is open about their tactics and certification. If you need some friendly advice before making a decision I'd be happy to chat to you about any of your queries.
Ben @ Gravytrain
12/30/2008 A week or so ago, I met up for some Christmas drinks with some fellow London SEO peeps. One of the folks was more than a little frustrated at how his PR (for now this means public relations, not page rank) team was hindering rather than helping his SEO efforts.
8/11/2008 In my current role, I manage Google Adwords campaigns for a wide range of clients in a pretty diverse range of sectors – from charitable organisations to car insurance. Almost without exception every client has a keyword which I call the problem child. The problem child keyword is typically: very relevant i.e. - it expresses ...
7/15/2008 Having been inspired by the fantastic paid search posts which I’ve been seeing on here recently, I decided to chime in with one of my own – hopefully you’ll find this useful :)What is impression share?You can calculate your impression share by dividing the total number of search queries relevant to your campaign by the total number of times your ...
3/24/2008 I work for an online marketing agency, and we’ve been working on a paid search campaign with a niche online job board for some time now. Received wisdom suggests that in order to create a cost effective paid search campaign you should focus on long tail search terms as you’ll get more targeted traffic and cheaper clicks. Now, we work with clients from a wide ...
3/5/2008 I visited the Technology for Marketing and Advertising 2008 in London earlier this month and attended an interesting seminar with Blake Chandlee, the Commercial Director of Facebook in the UK.He started by regaling us with some pretty impressive user stats, and then took us through the advertising options on Facebook. He started out with Facebook Ads. Now, when I first starte...
2/6/2008 I have to confess from the outset that I'm new to this industry, my background being very much as an offline marketer, so apologies if anyone's come across this already!I was googling some fairly generic PPC terms - 'PPC Management'; 'PPC Agencies'; and so on. I then remembered that I needed to write a document for our sales team, and so I googled 'managi...