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When I look at the rankings report in my campaign, the rankings are showing up for my site, but aren't showing up for my competitors. One of the search terms (tower climber certification) is showing that my competitor isn't in the top 50 even though they are number one. Any ideas why this is happening?

Thanks for the feedback so far! I'm an SEO novice, and am definitely not trying to do anything deceptive.

What if you were a training company explaining why someone should use you instead of "Competitor A"? Would using that competitor's name be acceptable in that case?

If I have a competitor that ranks higher than me, would it be helpful to use their name in my content, or in my meta information?