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Yes I was using the term loosely.  Bad word choice for a forum such as this

So what would you suggest in a situation on my other question with my lawn care company?  We service no less than 30 different cities.  How would I optimize for that?  Maybe by dedicating pages to specific cities?  Problem there is that I can only spin content about lawn fertilization so many different ways.

So I think maybe I'm a little too focused on my local modifiers.  As long as I mention on page that we're talking about Pennsylvania, and my main keyword is "small business it consultants", then I shouldn't have a problem ranking for a search term of "small business it consultants Pennsylvania"?  As I stated above, I think my biggest worry is that my sole focus here is local traffic, so I don't want to compete with the whole country for a particular keyword. Can I target the same keyword set on more than one page?  For instance, in my area we are comprised of about 10 different towns in which we all work.  So could I just have one page for this town, one page for that town, both of which would target the same keywords?

So, if I interpret what you are saying correctly, then once a places and bing biz are set, google gathers the location based on this?  I just don't want to get into a situation where by taking out my local modifiers, I am then competing with the whole world for a keyword, when I could just be competing with other locals.  Thanks for sharing your knowledge with me.  You obviously have a lot of it, and I value your opinions.

Thanks for your input on this.  I am really grasping all things seo, with the exception of the keyword research portion.  I think I would have no trouble if my friend was, say a dentist, figuring out keyword combos.  This situation is just so difficult because in a technical, B2B company, what are those businesses really typing into google when they need a guy like him?  I suppose a in a situation like this it's a little luck, a little research, and some guessing.  Mix that with my somewhat lacking understanding of localized seo, and here I am lol.  From what I gather, a lot of you guys are looking for high traffic, low competition keywords, which obviously makes sense.  But for localized, I would think that often in certain areas, most ranking companies do not have great seo plans.  In this case, I think I could simply go with the keywords with highest traffic, considering localized competition seems so much easier to compete with for many businesses (in my area anyway).  Research is limited by country only, so even running the keyword difficulty tool IMO would lead to less than accurate levels of competition.  Am I anywhere on the right track here?  Sorry for the "elementary" questions, I'm just trying to have all my ducks in a row before I act on anything.  I like to be as right as possible the first time

I agree entirely.  I am certainly just starting out here, so I am reading and constantly searching.  The biggest issue is the vast amount of knowledge out there, some good and some bad, but all disconnected.  I am also aware that targeting organic lawn care isn't getting me very far, but i'm still glad I at least got something on the number 1 rank :).  However, when I built the site, I knew nothing about SEO, and I haven't had my hands on it since I started learning.  I think my biggest issue right now is that I am doing all this research and learning, and there's more to read and more to learn, so I'm not actually "doing" anything.  I'm really trying to just get something started to gain some real world experience.  Thanks for the response!

Kane-

I must admit that since I am in the lawn care business, I do tend to lump some things in there.  We do lawn fertilization, aeration and seeding, tree and shrub treatments, and perimeter pest control.  I suppose I need to broaden my horizons a bit for seo.  My main focus is on the lawn fertilization side of things, so I tend to gear all of my questions toward that aspect.  I could also add some "city pages" to target traffic for the other areas in which we work.

Great input here, Robert.  I am very new at this, and of course I have a friend that I run into trouble with.  Thanks for your help!

Thanks!  So, for localized SEO, I don't necessarily need the location modifier as part of my keyword phrase?  (I'm a newbie)  So I can use my standard broad keyword phrases, and then just make sure I have specific locations somewhere on the page?

Ok, thank you very much for the response!