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I have a friend who owns an IT business in Pennsylvania.  I have been on the adwords tool begging for keywords that people are searching for and I am getting no search results at all.  I have tried all types of combinations- IT consultant Pennsylvania IT consultant PA network solutions pennsylvania computer tech pennsylvania ...and many variations thereof.  Does this mean that maybe just no one looks for this type of business on google?  What would you guys do in this situation? Thanks!

Not quite sure if I read correctly, but is it correct that one campaign tracks only one page of my site?  So if I wanted to track something like a services page, this would require a second campaign?

Hello all.  This is my first interaction with SEOmoz, and I am still in my learning phases.  I currently own a lawn fertilization company near Allentown, PA.  I do the site for myself, and I am ranked number one for organic lawn care for my cities.  My question may seem kind of elementary, but I just want to clear this up for myself.  I want to start a side business doing SEO, and from what I gather step one is keyword research.  I plan on building new sites to start as opposed to going in and fixing existing ones.  So, I've been reading a lot on how to do keyword research and so forth.  I will use my current business as a reference for my question.  Should my main keywords be along the lines of "lawn care" and "lawn services", and then the location specific stuff be seperate?  Or should my main keywords be "lawn care allentown, pa"?  I plan on running my business solely for local businesses, so I am not to interested in competing with the entire world for keywords.  I just wasn't sure how to differentiate my keyword research for local business.  I hope that question made some sense.  I am really starting to grasp the elements of SEO, but for some reason the keyword part of things perplexes me.  Thanks for any responses!