Thank you Anders for your help! To answer some of your questions. We have not ran the new report with the number based system for page grades. I will do that and see where we are at for that keyword. We were previously graded A for Detroit wedding dj.
I don't believe we are doing as well as we could with internal linking. What kind of internal linking strategy would you take with this page? Suggestions?
External linking is pretty steady, although 90% of our high valued links, are going to the home page.
As far as the competition goes and their strategy, I am not seeing them do even half of the work that we are doing. The one problem we had, was the site was blacklisted about a year ago. Some seo hack was hired and ranked the site in 3-4 weeks, but then Google cops showed up and shut it down. It took a lot of money and effort to get a clean bill of health from Google, but it has been a slow climb back out. The site has been clean for a whole year now, it just seems like we should be dominating based on our metrics and efforts, but alas we sit on page 2-3 for some of these important keywords.
Any help is appreciated - Ryan