Hi Brian, i suggest you to follow this step: 1. Think about the keywords that best match to the company's services 2. Use Adwords tool to find out other combinations of words 3. Use the Adwords tools to find out the keyword traffic data 4. Select three for Each service given by the company 5. Use the seo moz tool to calculate the keyword difficulty and the potential competitors 5.make a choice from three to one ( focus your attention on your competitors reputation ) 6. create one page for each service and make an home page optimization ( meta description, title, content etc. ) to obtain the A in the on page analysis tool 7. Now you have to Increase your page reputation by obtaining link from related site wich should link you with a followed link containing your keyword as anchor text Hope that help Guido