Hi, we're a b2b publishing house and we 15 different b2b portals in several industries. There is a non profit org, that has created a microsite keyword rich (www.5permilledifferenza.net). We would like to help it with our portals. We've placed banner on them, but now we would like to write posts in each portal that contain the keyword. Now the point is that our editors cannot write every time an original blogpost for that. The non profit has given us a sample text, beatiful and quite long, with some anchor text in it. Which is the best strategy then? It's a new situation we've never encountered. I have in mind the following choices
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just say to our editors to post it customizing it when possible. we would then have 15 pages quite similar in 15 different portals of different industries that point to the same links
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make it short, with only one anchor text, and then have 15 different pages
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allow the editor posting only if the editors are 'inspired' and could write an original content (we would have then just 2 or 3 post with link)
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upload the same pdf, with the same links built in, on every portal (that could be connected with either of the previous)
Thanks!