Hey Patrick thanks for the reply and all the info I appreciate it. I am doing the seo on behalf of a law firm. I just noticed when doing the keyword research that "personal injury lawyer vancouver" had better results then "personal injury lawyer(s) vancouver" also when I search for "personal injury lawyers (in) vancouver" the results get even worse. I am just a little confused with keywords I guess. does google use the long tail keyword as a different one when I include "in" to the tail?
thanks,
Jonathan