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We lost 10% last month when Google upgraded. Now we are half of last weeks numbers. I run an informational site for digestive diseases. We don't sell, and we don't spam. How do I recover from something I am not doing? Moz shows me a few errors, but the only thing that it consistently reports is the keyword is used too often in the pages. This is an informational site that talks about diseases. We do have some strange links that point to us, but we did not create them, and have no idea why they are there. We did not buy them. Any ideas would be appreciated. Scratching our heads a lot here. Harry www.ddc.musc.edu iADdhcf

If there are two fairly equally strong search terms that mean the same thing and want to direct people to a single page on my site, is it recommended that both phrases be placed in the H1? For example, Bacon, Lettuce and Tomato Sandwich (BLT Sandwich) I don't want to rank high for only one phrase while ranking lower (and potentially losing users) for the second phrase. What's the best strategy for this?

Without getting into the debate/discussion about which server-side language should or should not be used, I am faced with the reality of moving an old ASP.NET site to a Coldfusion one with a different domain and different folder structure. Example: www.thissite.com/animals/lion.aspx --> www.thatsite.com/animals/africa/lion.cfm What is the best way to redirect individual .aspx pages to their .cfm counterparts keeping in mind that, in many cases, the folder paths will be different? If it would mean less work, I am hoping this can be done at the server level (IIS 6) rather than modifying the code on each now-defunct page. And on a related note, how long should any redirects be kept in place? My apologies if this has been answered in this forum in the past, but I did do a lot of searching first (both here and elsewhere) before posting this query.