Very interesting. So I ran some pages against plagspotter.com. Does anyone have a preference for this type of tool?

The results indicate about 2-6% duplicate content, mostly sentences that specifically describe a condition or symptom Working on those.

We did discover some wonderful links that we just disavowed. We don't cleanse anything. Or zap anything.

We also deleted the reference to the in-house blog until I can find a way to resolve to the name, and not the ip. Is this a big no-no? We ran into this problem when we configured VMHosts on that server.

We are also racking our brains to try and figure out what might have changed last week. The only thing that comes to mind is that we demoted some links to make google push more powerful subjects to the top. We revoked those this morning.

Thanks for all the advice, from all parties. It has been very helpful. I will post another response if what we try makes any difference.

Harry

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I don't see what you are seeing. When I cut and paste my copy to Google, I see my site. Those below it are marginally related.

However, most medical sites describe symptoms and diseases. If what you are saying is true, all medical sites would have experienced the same drop.

What we did in this site was try and write to people without medical degrees. Most medical sites are dry. They cannot hold the reader long.

Thanks, I will study your comments.

Harry

Many thanks, good advice.

Starting the process already. GWT gave us no indication that we were doing anything wrong, however, it seems a two sites that have no content have linked to us thousands of times. Tried to look at their source, and there is none! WTF?

I did not need this.

Harry

Both of those are legit. One is the main patient site for the Hospital. The other is a blog we maintain. Really has me puzzled.

We started re-writing our pages last summer, and ran the site up from 23K hits a month to over 100K. We used h2 tags based on the information we had, and keyword planner. No major changes to the structure. All good copy with no black arts involved. We run a clean site! We have no reason to do otherwise.

Moz dings me for 3 pages with duplicate content, but a lot of my pages have the keyword over-used. It is inherent in the information. If you are talking about diabetes, you say that word a lot. Hard to find synonyms for medical terms. We discourage them!

We have never had a situation like this, so I don't know where to begin to look for reasons. Any suggestions would be appreciated.

Thanks

We lost 10% last month when Google upgraded. Now we are half of last weeks numbers. I run an informational site for digestive diseases. We don't sell, and we don't spam. How do I recover from something I am not doing?

Moz shows me a few errors, but the only thing that it consistently reports is the keyword is used too often in the pages. This is an informational site that talks about diseases.

We do have some strange links that point to us, but we did not create them, and have no idea why they are there. We did not buy them.

Any ideas would be appreciated. Scratching our heads a lot here.

Harry

www.ddc.musc.edu

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If there are two fairly equally strong search terms that mean the same thing and want to direct people to a single page on my site, is it recommended that both phrases be placed in the H1? For example,

Bacon, Lettuce and Tomato Sandwich (BLT Sandwich)

I don't want to rank high for only one phrase while ranking lower (and potentially losing users) for the second phrase. What's the best strategy for this?

Thanks for the quick response, Nakul. The number of affected pages are in the dozens. And we are ranking moderately, but are obviously looking at methods to rank higher.

When you say "ensure each one of your pages redirects to your new .cfm" and "make sure each page is being 301 redirected", should that be done within the code of each page in question? Or can this be accomplished at the server level somehow where we can list the files we need re-directed and to where they should now point?

And regardless of which method, I will still need some assistance on the coding or server setup required.

Thanks!

Without getting into the debate/discussion about which server-side language should or should not be used, I am faced with the reality of moving an old ASP.NET site to a Coldfusion one with a different domain and different folder structure.

Example: www.thissite.com/animals/lion.aspx --> www.thatsite.com/animals/africa/lion.cfm

What is the best way to redirect individual .aspx pages to their .cfm counterparts keeping in mind that, in many cases, the folder paths will be different? If it would mean less work, I am hoping this can be done at the server level (IIS 6) rather than modifying the code on each now-defunct page.

And on a related note, how long should any redirects be kept in place?

My apologies if this has been answered in this forum in the past, but I did do a lot of searching first (both here and elsewhere) before posting this query.