Blog Posts
3/17/2008
Feb 17 2:00PM – In preparation for our product launch at SMX West, I came up with the idea of writing famous Google bombs on a T-shirt as a promotional giveaway. The idea was simple and funny—and, admittedly, only makes sen...
11/27/2007
Many search marketers know about the ‘random surfer’ behind Google's PageRank (the real one, not the green bar also known as Google Toolbar PageRank). In Google’s own words, it’s described like this: PageRank can be thought of as a model of user behavior. We assume there is a "random ...
7/19/2007
While search engine representatives and light hatters (the whitest of the white hatters) say that having great, link-worthy content and links is enough to get high rankings, there are many sites with these traits that do not get listed for the words that matter (the ones that send serious traffic). If it were so easy and every page that deserved a high ranking had it, there would be n...
6/19/2007
As my previous posts and articles have tended to be too technical, going forward I will simply try to provide the pieces that are relevant for the discussion, and point to the sources for learning more. After carefully reflecting on the article that prooves Google is u...
6/4/2007
Most SEOs are hard-set on chasing the “head keywords” -- the very popular ones. Others are starting to pay more attention to the long tail. Now, how many are actually pursuing the invisible long tail? “At Google's Universal Search announcement,...
Hamlet Batista is CEO and founder of RankSense Inc., an SEO revenue reclamation platform for retailers. He is the inventor and U.S. patent holder of "SEO Suite" and its components. He is also technical review editor of "The Art of SEO" and "Search Engine Marketing Inc.," both leading instructional books.