Questions created by HDI
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Listing Products With Descriptions: What Order Should They Be In?
This is more a user experience / conversion rate question than anything else. We sell several levels of membership to our organization. Seven to be exact. They range from Student memberships at $35 a year to very specialized memberships at $4,500 - $6,500 a year. I looked for information on how these products should be listed, but found nothing. Currently, they are listed with the most expensive level listed first. It's the only one displayed above the fold. I believe this is a bad choice. At a glance to a consumer, it looks like a membership costs $4,500 instead of a more reasonable (and more popular) $500 a year price. I don't want to start with the $35 option either. That is heavily discounted for students. Would it be odd to list the best sellers first and then have everything else listed underneath? Or does it need to be in price order? So, if anyone has an opinion or has had experience with something similar or has seen a case study, I'd appreciate the input. Thanks
Conversion Rate Optimization | | HDI0 -
OMS Reputation
I just wanted to quickly ask about the general perception / reputation of the OMS conferences. I don't hear much chatter about them, but the ones I've been to in the past seem to do pretty well.
Industry Events | | HDI0 -
What Kind of Damage Comes From Switching "Official" Hashtag?
Last year we had a problem with other conferences / companies using a hashtag we had started using for our conference. We stuck with a very similar hashtag for this year's event and are, of course, having the same problem. The event we're using it for isn't until October and already has a decent amount of buzz. How much damage would we be causing by switching the "official" hashtag? And how do we get people to start using the new one and abandoning the old? Does anyone have a case study on this or a similar experience with this issue?
Social Media | | HDI0 -
/$1 URL Showing Up
Whenever I crawl my site with any kind of bot or a sitemap generator over my site. it comes up with /$1 version of my URLs. For example: It gives me hdiconference.com & hdiconference.com/$1 and hdiconference.com/purchases & hdiconference.com/purchases/$1 Then I get warnings saying that it's duplicate content. Here's the problem: I can't find these /$1 URLs anywhere. Even when I type them in, I get a 404 error. I don't know what they are, where they came from, and I can't find them when I scour my code. So, I'm trying to figure out where the crawlers are picking this up. Where are these things? If sitemap generators and other site crawlers are seeing them, I have to assume that Googlebot is seeing them as well. Any help? My developers are at a loss as well.
Technical SEO | | HDI0