My feeling is that back links are important but much more important is your long tail key word. Who is your competition based on sites that provide training and services like you do? What is your long tail term vs theirs. If they are a match then ding they are your competition. Are you local or national, look for local competitors with qualifiers in your area. I do not know much about your subject but this site appears to be your main competitor on a national basis. http://www.nlpcoaching.com Wikipedia is a resource search engine but not a tool for goods and services. Ask these questions first. 1. what are my main long tail terms 2. Does my offer or site have a local, national or global appeal? 3. Have I added qualifyers to my search if it is local or national, such as San Diego or United States? Build your search based on that. NLP Traning vs. NLP Traning California. Type that in and the top 3 who actually do what you do, are your competitors. I hope that helps. Use that to analyze your linkage vs. theirs.
