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I'm importing sets of keywords that I've added locations to.  Then I'm setting tags based on the city so I can pull a set of 15 keywords for each local market.  I've noticed a couple typos that are now coming back to haunt me because I can't find a way to edit the typo without deleting the keyword & starting from scratch.  When that happens I need to individually tag the keyword to 60 different locations.  (I've spotted 3 typos (ugh - I wish I'd checked those more carefully before).

I'm looking for a way to edit the keyword phrases but see how I can do that.

We've never checked the server logs but I'm going to put in a request for that.  Analytics hasn't been touched & we've checked to ensure it's correctly installed.

Unfortunately the client has seen a drop in leads & sales.

Again great thoughts & questions.  We have a few years worth of analytics & the vertical type is bankruptcy (chapter 11).  There is seasonality but not at this particular time of year & we've never seen a drop that was this significant.

From a ranking standpoint we'd never actually gotten to page one but we'd seen a very steady climb & traffic was starting from zero when the site was launched.  So there was no rank drop per but we weren't on page one.

No other marketing at the time & certainly nothing that could have impacted traffic.

We've started to see a very slow increase in traffic so we'll monitor it closely & continue to do the best work we can.

Good question, no there hasn't been a drop for the exact match keyword specifically.  It may be important to note that we've focussed on a bucket of 25-30 phrases that are similar & relevant.

I've been insisting the same thing as you mention here, the exact match doesn't give you the boost it once did but I've never seen a "penalty".  This is where I believe that Google is letting us down, without a penalty it becomes incredibly difficult to see an issue.

Hey Moz Community

Our team has been racking our collective brains about a 90% drop in traffic a niche client of ours has seen.  The traffic drop occurred September 20th.  The site averages 300-400 unique visits a month (very targeted & niche) & dropped to 30-40 uvm.

The domain is on an exact match but other then that I can't see anything that would be deserving of such a significant drop in traffic.  Our campaign had been performing very well & we were seeing steady gains in traffic & ranking over the long term until September 20th.

I'm curious if the exact match update would have such a big impact months after it was released (July/July if I remember correctly).  I also didn't think it could be such a big issue because that domain has been used by us for a couple years.

Is the Exact Domain Match such a big deal?

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