I provide quality, informative marketing materials to help promote YSI products to water quality professionals. My work efforts focus on B2B and B2C as the lines between to two are changing with the wealth of information available to customers.

For my marketing mix with our products I balance between traditional (outbound) and digital (inbound) marketing.

I definitely enjoy working on social media avenues for YSI and pushing the envelope of our marketing efforts while providing valuable content for our customers.

In my role, I work across several groups to plan, coordinate and manage activities including marketing campaigns, product launches, blogging, social marketing, branding, maintaining strong online presence, and managing SEO.

Specialties: vertical market launches, SEO, interactive marketing, lead generation, marketing analytics, creative print pieces, campaign launches and remarketing campaigns, social media, video production, specification sheets, content creation, application notes, creative writing, product launches, advertisements, e-newsletters, public speaking, presentations, blogging