Welcome to the Q&A Forum

Thanks for the reply.

A couple of comments:

• Do you have an opinion about using the structure I listed above if we are no indexing some categories?
• If we are using the keywords in the title, why are you recommending we leave out the category? Will it be overoptimized as that is another concern.
• We have talked about breadcrumbs for our deeper sites. I thought you needed to have categories to implement these. Is this not true?

We are reevaluating our URL structure. We have a flat architecture but would like to add subfolders per recommendations here and elsewhere. Some of our category pages are ad heavy/content light so we have them no indexed. We do have lots of quality content on the site that we would like to put under some of these keyword categories. Should we leave it flat? If Google does not see that category page then there will be no link from the homepage to the content page?

Now: homepage/content-page

Proposed: homepage/category/content-page (category is not indexed)