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Hi Highland,

Thanks for the quick response!

I wasn't clear in my question. The paid visitors I'm referring to are visitors coming through search ads, not people who are subscribed to our service. So this isn't regarding paywalls. Rather, we're trying to send paid traffic to a page to see if it will increase its rankings. At the same time, we want to have a different user experience for paid and non-paid visitors to increase conversions.

Also we'd like to have different content for the two versions, not just have one version with no/little content and another with all of it.

Hi Moz!

We're trying to serve different content to paid and non-paid visitors from the same URL. Is this black hat?

Here's the reason we want to do this -- we're testing a theory that paid ads boost organic rankings. This is something we saw happen to a client and we want to test this further. But we have to have a different UX that's more sparse and converts better for paid.

Thanks for reading!