Questions created by Hospitality-SEO
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Google Carousel - What Should We Now Be Doing Differently?
Google Carousel is rolling out for even more topics. How does it affect or change tracking in Google Analytics? For example, if I am in the Carousel and someone clicks my listing, then Google completes a search for my property… then the searcher clicks through to my site organically. Will I know that someone originally clicked the Carousel or will I have no idea and simply see a Google organic click? Should we be optimizing our Google+ Places listings differently? How does this change our own organic keyword targeting? In other words, if I am in the Carousel should I go after a different keyword organically? Does anyone know how many people are clicking into the Carousel vs. the organic listings or even pay per click below? Searchers behavior will be altered because of this change. What say you all? Articles That Relate: http://blog.autorevo.com/2013/06/new-local-search-layout/?utm_source=twitter&utm_medium=social&utm_campaign=local-carousel&r44b=no http://searchengineland.com/google-knowledge-graph-carousel-sightings-becoming-more-frequent-within-a-wider-variety-of-searches-163562 http://blumenthals.com/blog/2013/06/14/google-local-carousel-display-showing-more-frequently-in-more-categories/
Image & Video Optimization | | Hospitality-SEO0 -
Image SEO in 2013
3.26.13 Everything I can find on image SEO is relatively dated and some that I do don't explain exactly what should be done. 1. When designing a site it is easier to simply integrate best practices from the get go. So what are the best practices? Alt tags - these are to explain the photo for handicapped individuals but you can naturally weave in a good keyword. Image titles - do these matter? URL of the jpg - should we put in a good keyword here? What about schema? What about Meta tags for the page the pic loads on? What about pinning to Pinterest and what is properly pulled over? What about other social channels and sharing? What am I missing? Who out there has the ultimate guide for optimizing images in 2013? Thank you!
Image & Video Optimization | | Hospitality-SEO1