Welcome to the Q&A Forum

Thanks for your advice chaps - ultimately a change is coming in a couple of weeks, might update this page if it's useful...

We think we get link equity from some large travel domains to white label versions of our main website. These pages are noindex because they're the same URLs and content as our main B2C website and have canonicals to the pages we want indexed. Question is, is there REALLY link equity to pages on our domain which have "noindex,nofollow" on them?

Secondly we're looking to put all these white label pages on a separate structure, to better protect our main indexed pages from duplicate content risks. The best bet would be to put them on a sub folder rather than a subdomain, yes? That way, even though the pages are still noindex, we'd get link equity from these big domains to www.ourdomain.com/subfolder where we wouldn't to subdomain.ourdomain.com?

Thank you!