Fernando Maciá Domene is the founder and CEO of Human Level Communications (www.humanlevel.com), one of the leading online marketing and Search Engine Optimization (SEO) consulting firms in Spain and Latin America.

Fernando is the author of three books, Online Marketing 2.0 (2013), Advanced Web-positioning Techniques (2011) and SEO - Advanced Techniques and has also co-authored several books that include Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), and Web Positioning 2012 Ed. (2012), all published by Anaya Multimedia.

Fernando holds a degree in Information Science, a Master's in Marketing Management and an MBA. He also attended math and science courses at the Tarrant County Junior College of Fort Worth in Texas (USA).

Fernando is currently a professor of various master's courses at institutions that include the University of Zaragoza, Pompeu-Fabra University in Barcelona, CEU Cardenal Herrera University in Valencia, and KSchool in Spain.

Fernando often lectures at both national and international conferences and seminars including the Search Marketing Expo, eShow, Online Marketing Expo, Search/WebCongress, FICOD, Feria de Tiendas Virtuales Walqa, and E-Comm Retail.

Fernando has published many articles on the subjects of SEO, online marketing, web analytics, and information architecture and many have received awards and are published in specialised newspapers and magazines, notably "Expansión" and "Emprendedores".