Hi Doug and all,

I know this maybe a bit late and to be honest, opening an open ended question, but "what factors do you think are involved in some links being better than others?"

I would say things such as Page Authority, Domain Authority and SEO friendly content would all play a part, for a number of my retail clients, I know that Google Merchant compliance also helps, is there anything else you, or any other fellow MOZ'ers may can think of ?

Just trying to get some more ideas and also spark some productive convo !

Thanks,

Peter.