I am pretty excited about changing all my title tags (for the most important 7 pages) since I have seen my rankings jump up in the SERP just by adding the main keyword for my website in the title tag.
To make it easier I will explain my business. Simply, I run an online jewelry shop, so basically the keywords I want to use is "Jewelry online" and for the main categories "Necklace", "Rings" and "Bracelets".
What I am unsure about is whether to use all the keywords in the main pages title tag or should I just use the main keyword "Jewelry online". I don’t want to create competition between my own pages of course.
Jewelry Online - Trendy Fashion Jewelry | Homepage
Or
Jewelry Online - Necklace, Rings, Bracelets | Homepage
And the same goes for the main categories, should I include "jewelry online" or not, like:
Bracelets - Fashion Jewelry Online | Homepage
Or
Bracelets - Trendy_ Bangles_ and Arm Cuffs | Homepage
Any suggestions what is the best practice for the title tag on main page and the main categories?
Thanks