My site was well established and I'd built up some good rankings in Google using link building and onsite optimization. Then last year it completely fell out of the rankings except for a few keywords. There were some suspicious links but nothing that seemed too toxic, no warnings from Webmaster Tools. 9 months later I still haven't recovered. The site is well optimized. Any ideas?
Sharing is Caring and the Real Costs of Being a Content Scrooge
8/13/2012 The other day I was talking with an upper level manager who said his company does not publish, or give away, any of form of useful content. His reasoning was, in his own words, "we are stingy." I would like to take this time to share the costs of being content scrooge. The truth is business is evolving. We are getting to the point that not having a content strategy in place will push you farther and farther behind.