Sharing is Caring and the Real Costs of Being a Content Scrooge
8/13/2012 The other day I was talking with an upper level manager who said his company does not publish, or give away, any of form of useful content. His reasoning was, in his own words, "we are stingy." I would like to take this time to share the costs of being content scrooge. The truth is business is evolving. We are getting to the point that not having a content strategy in place will push you farther and farther behind.