Welcome to the Q&A Forum

What about this idea:

We can flesh out profiles with Data, demographics, and contact info. No one cares about it, so we leave it off.

We can also customize it by a list of names that are connected, for those that have registrants

So 2 options: throw the demo info up on each, giving some unique content.

and or

Throw up member first names last init of those registered in them, then only index them if they have members?

However, 80% of our traffic comes from these "duplicate" pages.

Yes - we need the directories to be found in google

These profile pages are places in an organization to register at. Our brand name contains 3 utterly generic words, so the only thing showing up on radar are these profile names

Of course, removing it is a "solution" but no one hands a fat person a butcher knife and says "just cut it off"

I need to shape the content to be unique. I think its our "pitch" text that has more characters than the profile.

I have 130,000 profiles on my site. When not Connected to them they have very few differences. So a bot - not logged in, etc, will see a login form and "Connect to Profilename"

MOZ and Google call the links the same, even though theyre unique such as

example.com/id/328/name-of-this-group

example.com/id/87323/name-of-a-different-group

So how do i separate them? Can I use Schema or something to help identify that these are profile pages, or that the content on them should be ignored as its help text, etc?

Take facebook - each facebook profile for a name renders simple results:

https://www.facebook.com/public/John-Smith

https://www.facebook.com/family/Smith/

Would that be duplicate data if facebook had a "Why to join" article on all of those pages?

Dont move it at all. Thats a terrible idea

Use an updated flag in sitemap/schema

Thanks - yes, i wish our keword was shorter, but

longnameing-blog/ seems over the top, and

/idea-blog/ sounds assinine

Thank you for your help

I understand the importance of keywords, but I also worry about the usability factor.

Curious - anyone ever study about the impact of calling your WP folder "blog" vs "long-primarykeyword"

Im thinking of something generic

/blog
/community
/articles
/info

Vs long keyword

/long-keyword/

ANyone have any input? Every time I search, i see things about Folders vs Subdomains, etc.

Thanks everyone for your feedback!

Dont move it at all. Thats a terrible idea

Use an updated flag in sitemap/schema

I understand the importance of keywords, but I also worry about the usability factor.

Curious - anyone ever study about the impact of calling your WP folder "blog" vs "long-primarykeyword"

Im thinking of something generic

/blog
/community
/articles
/info

Vs long keyword

/long-keyword/

ANyone have any input? Every time I search, i see things about Folders vs Subdomains, etc.

Thanks everyone for your feedback!