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I have a client that used to come up on Google Places consistently for some very competitive keywords - when they ranked quite low for them through their normal website - places would see them above all the organic results in normally number 2 position - whereas they would rank between 16 - 26 normally We have optimised the site and have 'A' grade keywords for the ones we are interested in google placing for and just recently we are out of it all together, even though we have improved their optimisation for that word with SEO Someone said that their phone number on the website had to match perfectly with google places and so does their address.  Is this true?  Is there anything else that will help them keep their position in places ?  ie. setting up a Google + page etc., Any advise would be appreciated thanks