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Hello all! This has been an on going issue for us trying to rank an air conditioning repair company. The 2 strongest keywords for us are both HVAC Repair and Air Conditioning Repair. The main question is.... Should this be 1 landing page or 2? I think google may recognize HVAC and Air Conditioning as the same thing, because for some crazy reason my air conditioning repair page ranks for the keyword HVAC repair. My HVAC repair page is actually nowhere to be found. I am coming across the same issue with other keywords like HVAC service , and Air Conditioning Service. Or HVAC Maintenance and Air Conditioning maintenance. Any help would be greatly appreciated

I am breaking my head trying to figure out the best way around this... so we have an hvac company located in nyc. We want to also target all the different boroughs. We have a bunch of different major keywords hvac repair + location hvac service + location along with keywords such as air conditioning repair + location,  heating service + location   , and so on..... Should each borough + keyword have its own page? Or should we just have one page called brooklyn and in that page target all the different keywords like hvac, air conditining,  and heating ? Also does it matter how we have it laid out? Domaim/hvac-repair-brooklyn or should I add domain/service-area/hvac. ..... Some of my competitors have the same content written on each borough page just moved around a little  with different city names, how are they ranking so well? Isn't that duplicate? Would love to hear from some people with success in this local area. Thanks!

I had a site that was ranking for hundreds of keywords, I got hit with a link penalty, got the link penalty removed by creating disavow file, reconsideration request. Last couple of months my site is stuck on page 2 and won't seem to move up. Thoughts?