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A bit of a mammoth question for discussion here: With the launch of Google+ and profiles, coupled with the ability to link/verify authorship using rel=me to google+ profile - A few questions with respect to the long term use and impact. As an individual - I can have a Google+ Profile, and add links to author pages where I am featured. If rel=me is used back to my G+ profile - google can recognise me as the writer - no problem with that. However - if I write for a variety of different sites, and produce a variety of different content - site owners could arguably become reluctant to link back or accredit me with the rel=me tag on the account I might be writing for a competitor for example, or other content in a totally different vertical that is irrelevant. Additionally - if i write for a company as an employee, and the rel=me tag is linked to my G+ profile - my profile (I would assume) is gaining strength from the fact that my work is cited through the link (even if no link juice is passed - my profile link is going to appear in the search results on a query that matches something I have written, and hence possibly drain some "company traffic" to my profile). If I were to then leave the employment of that company - and begin writing for a direct competitor - is my profile still benefiting from the old company content I have written? Given that google is not allowing pseudonyms or ghost writer profiles - where do we stand with respect to outsourced content? For example: The company has news written for them by a news supplier - (each writer has a name obviously) - but they don't have or don't want to create a G+ profile for me to link to. Is it a case of wait for google to come up with the company profiles? or, use a ghost name and run the gauntlet on G+? Lastly, and I suppose the bottom line - as a website owner/company director/SEO; Is adding rel=me links to all your writers profiles (given that some might only write 1 or 2 articles, and staff will inevitably come and go) an overall positive for SEO? or, a SERP nightmare if a writer moves on to another company? In essence are site owners just improving the writers profile rather than gaining very much?