Latest posts made by Isla_McKetta
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RE: When Is It Okay To Use Bold, Underline & Italic Text? Should I Stay Away From My Keywords?
I'm going to echo a bit of what's been said here already. Italics, bold, and underlining are tools in the same way bullet points are tools. These formats are all useful for:
- Calling attention to specific portions of text
- Adding clarity
- Making text easier to scan
I do not have evidence to say exactly how (or if) use of these tools will affect your rankings, but I'm certain that a user who encounters content that's overly FORMATTED or OneBigBlockParagraphOfText is much more likely to bounce.
So I recommend using those tools to your advantage and writing, always, for a human reader.
posted in Algorithm Updates
Best posts made by Isla_McKetta
-
RE: When Is It Okay To Use Bold, Underline & Italic Text? Should I Stay Away From My Keywords?
I'm going to echo a bit of what's been said here already. Italics, bold, and underlining are tools in the same way bullet points are tools. These formats are all useful for:
- Calling attention to specific portions of text
- Adding clarity
- Making text easier to scan
I do not have evidence to say exactly how (or if) use of these tools will affect your rankings, but I'm certain that a user who encounters content that's overly FORMATTED or OneBigBlockParagraphOfText is much more likely to bounce.
So I recommend using those tools to your advantage and writing, always, for a human reader.
posted in Algorithm Updates
With an MFA in Creative Writing from Goddard College and BAs in Political Science and Sociology from the University of Washington, Isla is fascinated by the interactions of language and systems (both on- and offline). She's lived in Poland and Chile and speaks enough Polish, Spanish, French, and Italian to get into a fair amount of trouble on three continents. Isla is the author of Polska, 1994 and co-author of Clear Out the Static in Your Attic: A Writer's Guide for Turning Artifacts into Art.