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For simple stores with less than a hundred products, we use Concrete5 cms; the ecommerce addon is easy to use and the whole thing is good for SEO.

I was having a discussion with a SEO manager on a LinkedIn group about page speed (she pretends that page speed is not taken into account by Google for SERPs at all and claims that all of what Matt Cutts says is BS) ; and she explained that she is using bots to click on her client's competitors AdWords and "kill their daily budget"

So my question is, if you run/manage AdWords campaigns, have you ever met noticed such a behaviour, past the few usual click fraud rate ? What is your average fraud rate ?

I would do the following things, not related to the site revamp :

1- create a page with the title office-refurbishment-kent.

2- Add more copy. Your office refurbishment page is short...

3- Your image on said page, is named or1.png. Rename it to office-refurbishment.png. Make a link from that image to another relevant page. Same for whyus.jpg etc. Each image is an opportunity to add a relevant keyword.

4- I'd create a blog about office refurbishment in kent, and I would write copy for that blog. Benefits, etc. At least a dozen 800 words posts, one per day. Each linked to your site and page...

If you do not want Google Maps you could use Bing or OpenStreetMap.

But when it comes to links; I have recently used Zeemaps because it allows me to put markers with text, images and links that go directly to the same website. Even if it goes out first.

So I have a Zeemap on mydomain.com/map   with markers that have links pointing to mydomain.com/post-1 and mydomain.com/post-2 etc.

You can remove advertisement on maps for $24 a year. I havent found a cheaper or better alternative.

Hyphens work without problem and are not considered spammy, as long as other spam signals are low.

I just ranked a domain with two hyphens, from nowhere in the search engine positions, to positions 5 on page 2 in 6 days with as little as a dozen backlinks and 30 pages of good content, for a search volume of 100 000.That's on google.fr but it applies to google.com as well imho.

Check a simple search such as "Investment Banking" and see for yourself : how many domains on 1st page have hyphens ? I see "careers-in-finance.com" as #5. Matt Cutts once said "hyphens are treated as separators".

I would also suggest you to watch this video : Matt Cutts about branding versus keyword laden URLs : http://www.youtube.com/watch?v=rAWFv43qubI&feature=related

However in the example, I would go for taxbond.net because it is simpler. And of course buy tax-bond and redirect. I would not buy the pluralized search though, as Google would always prefer the simpler version, all things equal.

I agree that redirecting would be of no interest.

In such a case I would probably go for another strategy. I actually see this as an opportunity.

• register brandname2.pro or .net or similar, host it on another server
• do the same brandname1.com, different server
• Create a Wordpress blog or a very simple CMS on each server
• Create quality content for each of those blogs. Brand history, processes, whatever as long as it is interesting for someone who is really into that brand. I believe for $10K you can have some good quality content.
• Point links to relevant pages under parentcompany.com/brand-name1 and parentcompany.com/brand-name2

The results :

• more backlinks
• 3 different points of entry to your e-commerce website (I am thinking long trail here, and search engines evolutions)
• a better differenciation between the ecommerce website and the brands sites, because their short-term goals are different (buying vs. getting information), allowing you for instance to post content on brandname1.com which would appear strange on parentcompany.com, because the latter should be more streamlined with a very good UI and sales funnel. You can be more creative on the brand sites and you dont need to do A/B tests not worry too much about analytics etc.

Of course it is  more work, but you would be getting a higher granularity for your brand.

Regards

Gil

Trevor,

I was thinking, there must be another solution.

Here is what I found : http://www.bad-neighborhood.com/text-link-tool.htm

It's interesting because it goes one level deeper, by scanning the destination page.

For instance if you have a link to somecasinoonline.com they will check that page and try see how many questionable links are there.

It does a pretty good job apparently, but does not include text anchors

Gil

Trevor,

I think this question was asked before;

See http://www.seomoz.org/q/tool-to-see-outbound-links-on-a-site

Two tools are listed :

- http://www.wintzell.net/seo-tools/domain-outbound-links-check.php  an online tool, will give you a fairly simple list

- http://home.snafu.de/tilman/xenulink.html#Description  a downloadable program, will give you a list with anchor text

Best

Gil

I'm looking for a tool to help with keyword research, and judging by the presentation and few reviews I could find, SECockpit at http://swissmademarketing.com/secockpit/ seems to be a nice product. They pull their data (partly) from SEOmoz, which is a good sign.

Any feedback ?

Thx

Gil