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Hi there, I noticed in Bing Webmaster Tools that we get the following for the home page.These pages have 400-499 http status code. Ensuring http status 200 might help improve SERP performance and gain user traffic.I haven't seen this before, nothing comes up in Moz or Google Webmaster Tools about it.Is it worth spending time on resolving the issue, I don't see how it affects us as the page loads up perfectly but I don't understand the error.The error shows up for our home page, https : // wwww domainname comWhen checking here we get green ticks for everything sslshopper.com/ssl-checker.html

HI seoelevated thaks again for taking the time to explain.

That helps a lot and will adjust the site accordingly, it makes sense.

Hi seoelevated, thanks for taking the time to explain.

The reason for asking was that I noticed many sites that rank well within our industry display the full path in their urls, for example, domainname.com/parentcategory/subcategory/product name.html and this allows them to do as you suggested, have keywords in the category, then sub cat and then finally the product title.

Many when clicking on a product remove the categoy urls completely, something like this, domainname.com/product name.html and I didn't understand why but it makes sense now. I just thought that there might have been an SEO benefit to doing this.

Looking at our site we do have the following setup link href="https://www.domainname.com/category/subcat/product.html/" rel="canonical" so I assume that this tells google the right path to follow. I think that the disadvantage here is that urls can become quite long so they need to be optimised, much shorter than they are now.

As of accessing urls from many locations, some articles that you read say that the url should only be accessible from one path which was my worry. Although the cannical url tag is there I dont know if its it hurts our website if you can still access from all of the following, is this okay or should I not worry about it.

domainname.com/parentcategory/subcategory/product name.html
domainname.com/subcategory/product name.html
domainname.com/product name.html
domainname.com/parentcategory/product name.html

Hi there, I have been reading up about Domain Authority being important to rank though I have a question about it. When trying a few google searches and using a tool to see the Moz Domain Authority i notice the following. I won't mention sites or keywords, happy to send them via private message if required.

A site ranks 1st position for most keywords including the main keyword that related to their industry, a highly competitive keyword. Their Moz Domain Authority 27, Est. Visits: 265,000,  Pinterest shares 72, Facebook shares 191 and unique domains that point to it are 55.

Yet when I look at another site, optimising for the same keyword, Moz Domain Authority 50, Est. Visits: 60,000, Pinterest shares 35000, Facebook shares 20000 and unique domains that point to it are 521.

I would have thought that the second site ranks 1st for the keyword and the first one mentioned which is in 1st position I would have expected to be on page two or three.

as I scroll down the first page for the term, all sites except for one have higher DA, visits, shares and so on.

If a high PA is required can someone help me to understand the above example? Whn a low PA site ranks much better for a primary keyword than all other sites that have a higher PA than it?

Hi there and thanks for the great information, certainly lots to take in.

Can anyone suggest the best way to setup product / category  url structure for a store?

At the moment we have something like domainname.com/parentcategory/subcategory/product name.html

As the product url, we edited url structure using a plugin, we don't use default WooCommerce url settings.

domainname.com/parentcategory/subcategory/product name.html.     this can sometimes be long

But when you click on the product the url changes to the following.

domainname.com/product name.html.      This can shorted the url by 40% and still have keyword in url

Is there any benefit in doing his? Re canonical urls, I only have about 15 products that are selected in many categories.the other 200 are under once category only.

Product pages don't have many backlinks at the moment.

Thanking you so much.