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Hi,

Recently I've started a competitor research (aka competitive analysis). A few hours after I began, I've started to feel that maybe I'm doing too much unnecessary work.

What I've been doing so far is analyzing the competitor's links (using the Dr Pete's Link Profiling excel and some other things), and their site optimization. The on-site optimization analysis has been very light, just to see if the competitors are doing something really well, or not.

But still, I think that maybe I'm doing too much work.

So, I'd like to see your thoughs: How much work is necessary when doing competitor analysis? What things do you analyse? And how much do you report to the clients?

Thank you all in advance!

Ivan

Peter,

Thanks for your answer.

To clarify, when I say "what I have been doing up to now..." I mean one day lol. I've just started doing this, I've no experience with contest creation.

Well, in fact, I've just got one reply of one prospect, so from the 10 emails sent, I've got 1 answer. That's a 10% effectiveness. I'm thinking on sending around 30 emails, so we'll see in a few days.

I hope to get a 20-40% success rate, just because I'm trying to get one tweet. We'll see in a few days.

About what you say, it's true that what matters is having a nice social following. But that takes a lot of time. Imagine that if I take a client (not this case), and they don't have too many followers, it's the same situation that I've got. Even if my client had lots of followers-fans, if they don't have good engagement rates (what Avinash Kaushik calls applause rate, amplification rate and conversation rate), then that doesn't matter at all.

Anyways, thanks for your answer!

Hello Mozzers,

I've just started a contest in my own SEO blog, in which people will receive a full website audit, a keyword research plus competitive analysis, and an on-site audit.

What I want from it is two things:

1. Get a few testimonials for my upcoming SEO consulting services;
2. Get more FB fans.

As I know that my blog won't get too many tweets and shares per se, I have to manually outreach bloggers so they may tweet about my contest.

What I've been doing up until now is saying:

"Hey, my name is Ivan, I've got this blog and I'm running this contest. The prizes are these ones. I know your Twitter audience may be interested in this, so, could you tweet this? Thanks".

In the email I already give them a tweet with the URL and everyhing, so they don't have to do anything, but copy and pasting.

What're your opinion on this strategy? Do you recommend doing something else, like a more indirect approach, to contest outreach?

Thank you very much!
Ivan