Does it show the new URL in the browser or the original URL when the page has stopped loading?

Yes, once the page has loaded it displays the old URL.

Perhaps this exchange from our tech team might shed some more light.

On 5/15/19, at 8:21 am, James wrote:
Mike, We need to create and register a subdomain named blog.example.com

Per the instructions, we will need to our NS records to network solutions. The current site that blog will map to is https://example.me/ in which is hosted via wordpress in which that is going to stay there as well as the name. The instructions for non-wordpress domain registrar customers is linked below:

https://en.support.wordpress.com/domains/map-subdomain/#adding-a-mapping-subscription

On 5/15/19, at 12:18 pm, Mike wrote:
The records for blog.humankinetics.com have been added to internal and external DNS. Someone still needs to add a "mapping subscription" to the Wordpress site to enable it.

I believe I added the "mapping subscription."

Thanks again,

When you say mapping I assume you mean via DNS so that the subdomain for the blog is pointing straight to the host server and you are not redirecting?

I'm not sure but if you type the newly created subdomain URL into a browser it redirects to the WordPress blog at its usual address.

If you have done this have you redirected the old domain for the blog to the new subdomain with 301? if not you need to do this to preserve what you can of the link juice.

I don't think so. Wouldn't that create some kind of loop where the new subdomain redirects to the usual blog URL then that redirects back to the new subdomain?

Thanks Steve,

What you recommend would be ideal but sadly this is not an option.

The e-commerce site is on the Shopify platform and the blogging functionality is not as good as WordPress.

Also, the native Shopify blogging feature is currently being used to host book excerpts.

Finally, our tech team has said that this is the only configuration they will green light.

J

Hi,

This is a technical question. OK, two technical questions. Please bear with me and I'll do my best to explain...

We have a WordPress blog (business account, hosted by WordPress). We use it to blog and send traffic to our separate e-commerce site. We use UTM tracking to see which blog posts perform best.

Our e-commerce site has a high domain authority. Our blog, not so much.

In an effort to increase the domain authority of the blog we have mapped a subdomain of the e-commerce site to the Wordpress blog (still hosted by WordPress).

Q1. Will this actually raise the blog's DA?

If the blog does get a DA boost, I guess it'll be because Google now sees it as part of a powerful domain.

But if it is technically part of the powerful domain...

Q2. Should we remove the UTM parameters from the blog?

I've read that you should never use UTM on internal links because it messes with your Google Analytics data. But I'm unsure if links on a mapped subdomain count as 'internal links'.

Any help would be gratefully appreciated.

Thanks in advance.

J