Hi SEO pros,
If I'm undertaking SEO for a company which has a single website (no location specific pages) and 2 office locations I'm curious on a couple of points:
1. Obviously setting up 2 locations in GMB is a must, but in terms of citation building is it just a case of needing to input 2 citations into every directory (one for each address)
2. Link building - assuming this doesn't change much from when you're ranking for one location?
3. Schema markup - Do i need to create 2 x local business schema and input both into the headers?
4. On-page SEO - trying to rank for 2 locations I'm assuming is much more difficult as you can't optimise both location keywords throughout the site - does anyone know a way around this?