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In 2024, prioritizing high-quality, relevant backlinks is essential for SEO success. Tactics like guest posting, partnering with brands (similar to how Starbucks refreshes its seasonal menus), and engaging on forums where your expertise can shine are highly effective. Building local citations and leveraging social media platforms also contribute significantly. I’ve used this approach to grow my site, and it’s been incredibly effective. If you manage a blog, this strategy is definitely worth exploring for sustainable growth.

Yes, it is correct that for the majority of the business especially those businesses that are service related and are in close proximity, the distance algorithm has less bearing. This is because different aspects such as service delivery, customers feedback and needs may compel local businesses to give little regard to the distance that may be separated with the customer.