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We are reviewing our creative / PR agency and are intending to use our GSC data as a way to assess their performance...

I indexed a new page last week and it ranked 1st

The page is still live, still registering sessions in analytics, registering activity in search console

Why is it no longer present for the keyword in ranked first for on Friday?

Great, thanks

sorry, yes I did, thanks

When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?

Hello Linda,

Thank you for your help. This was great advice!

Thanks,

Cieron

Hello Miriam,

Many thanks for your response, I found this very helpful

Cieron

With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths

Linda, EGOL - thanks for your help

Reading up it seems like there's complete free reign to enter what you want in the meta description and they are not considered a direct ranking signal

However I have added contact numbers to the meta descriptions for around 20 reasonably high ranking pages for my company and it seems to have had a negative effect (taken screen grabs and previous rankings)

More strangely when you 'inspect' the page the meta description features the desired number yet when you find the page in the serps the meta description just does not feature the number (page has been cached and the description does not carry on)

I'm wondering whether such direct changes are seen as spam and therefore negative to the page?

100% agree.

If we could track more than just three that would be a GREAT improvement.

Reading up it seems like there's complete free reign to enter what you want in the meta description and they are not considered a direct ranking signal

However I have added contact numbers to the meta descriptions for around 20 reasonably high ranking pages for my company and it seems to have had a negative effect (taken screen grabs and previous rankings)

More strangely when you 'inspect' the page the meta description features the desired number yet when you find the page in the serps the meta description just does not feature the number (page has been cached and the description does not carry on)

I'm wondering whether such direct changes are seen as spam and therefore negative to the page?

With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths