@thepeterlunt said in When setting up a new campaign for a client should I add keywords:
I'm new to Moz and SEO. When setting up a new campaign there are some keywords pre-filled. Sometimes there are a lot. Sometimes they are very client-specific rather than for the sector or for a search. Sometimes there are very few poor quality keywords. Should I research keywords so that there are as many as possible relevant keywords when first setting up the campaign or leave it as it is and add keywords later?
When setting up a new campaign in Moz and SEO, it is important to carefully consider the pre-filled keywords. These keywords may or may not be relevant to your campaign goals and may not accurately reflect the keywords that potential customers are using to search for your products or services.
It is always a good idea to conduct thorough keyword research to identify the most relevant and high-performing keywords for your campaign. This can help ensure that your campaign is targeting the right audience and generating the desired results.
If the pre-filled keywords are client-specific and not relevant to your campaign goals, it may be best to remove them and focus on building a more targeted list of keywords. On the other hand, if there are only a few poor-quality keywords, you may want to supplement them with additional high-quality keywords that are more likely to drive traffic and conversions.
