Hey guys!
We got a rather large product range (books) on our eCommerce site (+150,000 titles).
We get book descriptions as meta data from our publishers, which we display on the product pages. This obviously is not unique, as many other sites display the same piece of description of the book.
It is important for us to rank on those book titles, so my question to You is: How would you go about it? I mean, it seems like a rather unrealistic task to paraphrase +150,000 (and growing) book descriptions.
As I see it, there are these options:
1. Don't display the descriptions on the product pages (however then those pages will get even thinner!)
2. Display the (duplicate) descriptions, but put no-index on those product pages in order not to punish the rest of the site (not really an option, though).
3. Hire student workers to produce unique product descriptions for all 150,000 products (seems like a huge and expensive task)
But how would You solve such a challenge?
Thanks a lot!
Cheers, Tommy.
