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Hi, I was just wondering what your thoughts are on using a Href in a Div, which contains anchor text. We currently use the Href on the div, as opposed to just the anchor text as I want the whole div to be clickable as opposed to just the anchor text. So currently I have: Keword 1
Keyword 2 Is this perfectly fine to do it like this as opposed to using <a tags="" ???<br="">I suppose there are various alternatives - if you must use the</a><a tag="" like:<="" p=""></a> <a tag="" like:<="" p=""></a> Keword 1
Keyword 2 However I would assume a search engine is smart enought to know its the same thing??? Thanks

Hi, This is quite an advanced question, so I'll go through in detail - please bare with me! I launched the new version of our website exactly a week ago - and all the key metrics are in the right direction: Pages / Visit +5% , Time on Site +25%, Bounce rate down 1 %. I work in an industry were our primary keyword has 4 synonyms and our long tail keywords are location related. So as an example I have primary synonyms like: Holiday, Vacation, Break, Trip (Not actually these but they are good enough as an example). Pluralised versions and you have 8 in total. So my longtail keywords are like: Las Vegas Vacation  / Las Vegas Vacations
Las Vegas Holiday / Las Vegas Holidays
Las Vegas Trip / Las Vegas Trips
Las Vegas Breaks / Las vegas Breaks All these synonyms effectively mean the same thing, so my thinking on my new website was to specifically target each of these synonyms with their own unique page and optimise the meta and page titles, to those exact words. To make these pages truely unique, I therefore got a bunch of copywriters to write about 600 words unique for every long tail synonym (well over 750,000 words in total!). So now at this point I have my page "Las Vegas Holidays" with 600 unique words of content, and "Las Vegas Vactions" with 600 words of unique content etc etc etc. The problem is, when the user is searching for these words, there primary goal is not to read 600 words of content on "Las Vegas Holidays" - their primary goal is to get a list of last vegas holidays that they can search, view purchase (they may want to read 600 words of content, but is not their primary goal). So this puts me in a dilema - I need to display the nuts and bolt (IE the actual holidays in las vegas) to the customer on any page they land on off my synonyms as the primary content. But to make sure these pages are unique I need to also have this unique content on that page. So here's what I did: On every synonym version of the page I display the exact same information. However, on each page I have a "Information" link. and on click this pop's up a layer which contains my unique content for that page. To further optimise using perfect anchors in this content pop-up, I have cross linked the synonym pages (totally naturally) - IE on my "Las Vegas Holidays" page, in the content I may have the words "Las Vegas Breaks" - this would be linked the the "Las Vegas Breaks" synonym page. In theory I don't think there is anything wrong with what I am doing in the eyes of the customer - but I have a big concern that this may well look "fishy" to SE's. IE the pages are almost identical to the user except for this information pop-up layer of unique content, titles and meta. We know that Google at least can get can tell exactly what the user see's when they land on that page ( from their "Preview") and can distinguise between user visible and hidden text. Therefore, even though from a user experience, I think we are making a page that is perfect for them (they get the list of vactions etc as the primary content, and can read infomation if they want by clicking a button), I am concerned that SE's are going to say - hold on a minute there are load of pages here that are identical except for a chuck of text that is not visible to the user (Even though this is visible to the user if they click the "Information" button), and this content cross links to a load of almost identical pages with the same thing. Today I checked our rankings, and we have taken a fair whack from google - I'm not overly concerned at the moment as I expected big fluctuations from ranking for the first few weeks - but I'd be a lot more confident if they were fluctuating in the right direction!! So what do I do?
As far as I can see my options break down as follows: Content Display:
1/. Keep it as it is, and hope the SE's don't see it as spammy. Even though I think what we are doing is the best for customer experience, I'm concerned SE's won't. 2/. On every synonym page, below all the list of products, packages etc that the customer wants to see, display the unique content as a block of subtext text which is visble by default. This however could make the page a bit ugly. 3/. Display a visible snippet of the unique content, below all the packages, and have a more button which expands the rest of the content - IE have a part visible layer. This is slightly better for display, but again I'm only displaying  a portion of visible content and the rest will still be flagged as "hidden" by default to the SE's. Cross Linking within the content:
1/. Keep it as it is where synonym keywords link to the synonym version of the page. 2/. Alter it so that every sysnonym keyword links to the "primary" synonym version of the page - EG if I now "Las Vegas Holidays" is my main keyword, then "Las Vegas Vactions" keyword, would not link to my "Las Vegas Vactions" page as current, but would link to my "Las Vegas Holidays" page. I apologise for the indepth questions, but it requires a lot of explanation to get it across clearly. I would be grateful on any of your thoughts. Many thanks in advance.